Nike Grind

Nike has created a program that takes old used shoes and reuses them for the surfaces of courts. Their program is called Reuse a Shoe and they have numerous locations and events that allow people to bring in athletic shoes of any brand and give them away. Nike turns the worn shoes into a material they have called Nike Grind. With this material they create their own rubber, foam, and upper. They have also collaborated with the leading surface manufacturers to use this Nike Grind in different athletic surfaces. Essentially people play the sports they love on the shoes they give away. Could Nike's innovative technology lead to similar reuse in home foundations? For more information visit www.nikereuseashoe.com.